We can’t solve problems by using the same kind of thinking we used when we created them.
— Albert Einstein
 

I approach my work with blend of creativity and logic. While I was formally trained in cognitive sciences, I am driven by insatiable curiosity and usually adapt my process accordingly, treating no 2 projects the same. Find out more about my approach and philosophy, in a recent article where I was a featured interview guest.

 
 

Iterate

Impactful results come from iterative research and design practices. Constantly test assumptions and then pivot accordingly. And then retest again until you run out of time, money or resources.

Involve

Involve the entire team in research and design activities to foster a cohesive approach that provides learning and insights for the collective team.

Increment

Make right-sized incremental wins towards a minimal viable product. Whenever possible, start small with pilot activities and smaller user subgroups and then gradually scale across larger target audiences.

 

Integrate

Pick and choose the right method(s) for the job. Integrate a combination of techniques as context requires.

Ideate

Creatively problem solve with design thinking tools and innovation techniques

Improve

Continuously improve processes utilized and delivered results. Track wins with metrics that showcase value.